Motivation
Dr. Frederick Herzberg

The Motivation to Work
Transaction Publishers, Rutgers
New Brunswick, New Jersey

Dr. Herzberg states, "Every audience that I have addressed on the topic of motivation contains at least one 'direct action' manager who sees giving the employee a swift kick as a way to improve performance. The problem with this is that it is the manager who is motivated and not the employee."

We can force a person to alter their short term performance. This external stimulus will not, however, result in a long-term change and may actually prove to be detrimental. If a long-term impact is the goal, we must create the conditions under which people choose to raise their level of performance. Dr. Herzberg shares with us the factors found in the work place that produce either satisfaction (example: Achievement, Recognition …) or dissatisfaction (example: Policy, Supervision … ). Attending to these factors is the key to motivation in the work place.